If you’re leading a school district, you’re probably surrounded by feedback all day long. Board meetings. Emails. Social media. Quick conversations in the hallway. The problem is that those channels often capture the most engaged residents, not the full community you...

Banach, Banach and Cassidy CEO Kelsey Birkmeier breaks down why school districts can communicate nonstop and still be out of touch with what voters truly think. This time on Outside Insight, Kelsey shares a practical way to measure sentiment all year, so districts can...

Michigan school districts cannot simply set aside operating dollars for major building repairs, even when the need is obvious and urgent. This time on Outside Insight, Banach, Banach and Cassidy CEO Kelsey Birkmeier breaks down the legal limits, the real cost of...

This time on Outside Insight: School funding expert Kelsey Birkmeier, CEO of Banach, Banach and Cassidy, breaks down why maintaining a school building costs more and gets complicated faster than maintaining a house, even when the buildings are the same age. Episode...

This time on Outside Insight: Community-Funded Futures, CEO Kelsey Birkmeier of Banach, Banach and Cassidy breaks down why district and municipal communication is really trust-building, not just sharing updates, and how that trust prevents confusion and rumors....

Most school funding measures do not fail because people hate schools. They fail because voters do not understand the ask, do not trust the messenger, or never see the message in the first place. This time on Outside Insight: Community-Funded Futures, Kelsey Birkmeyer,...

Most people want to support their local schools, but they cannot back what they do not understand. Kelsey Birkmeier, CEO of Banach, Banach and Cassidy, digs into a hard truth about school district communication: if districts are not talking about themselves, nobody...

Kelsey Birkmeier, CEO of Banach, Banach and Cassidy, sets the tone for the  Outside Insight: Community Funded Futures podcast by breaking down why voter support is harder than ever and why communities respond differently to the same funding request. Kelsey also...